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Innomediplan needed a clear strategy for introducing their surgical navigation and implantation solution to the market and identifying key medical stakeholders for adoption.
We analysed the product’s value creation potential and medical context, developed strategic directions, and delivered tactical recommendations for market entry, product-market fit, and value proposition development.
We created a go-to-market strategy and identified the key medical practitioner profiles crucial for integrating the solution into clinical protocols.
Innomediplan improves surgical precision through advanced imaging, 3D planning, and printing solutions, leading to faster recovery times and reduced medical risks.
Our role was to support the market introduction and expansion by analyzing its value creation potential and medical context.
We provided strategic development directions and tactical recommendations to ensure successful market entry and adoption.